Under keen market competition, the customer experiences to all of the Brand Touchpoints will eventually turn into the impression and attitude to the brand. Therefore the management of brand touchpoints is very important for the benefits of branding business. As the observer of consumer trends, TTR can proceed with the audit for brand touchpoints with the strictest steps and most subtle observation which is able to assist your branding operation, and promote the benefits of your brand.

When a company is trying to conceive a new product or new service, the key point of winning in the market is how to persuade the market to accept the product or service, therefore R&D direction, marketing strategy, price strategy and sales channel should all be carefully planed beforehand.

In the era of customer as number one priority, it is important to know customer response to the products or the services. TTR has a customized survey program to offer on the survey of customer satisfaction to understand whether customer is satisfied with your products or quality of services, if they are willing to recommend your products to others, and the sources of knowing the products, also to obtain the customer evaluation to your competitors, or their expectations to the manufacturer. Our survey is not only able to obtain the degree of customer satisfaction, but also provide with what’s more important: why your customer is not satisfied and their opinion to the products or service and thus the company can improve the potential problems. Our survey results will be the most suitable tool of communication between the enterprises and your customers.

Get on hold of the consumer needs and buying behavior is the most appropriate way to develop a suitable market strategy. TTR provide a quantitative and qualitative survey service to assist your company with the first-handed consumer information, to allow you to fully realize how does a customer decide their purchasing, the pattern of buying habits, consumer living pattern, and the customer satisfaction to the products or services, and therefore knowing how to effectively grasp the needs and planning your marketing strategy etc.

Trademark is an identification mark to differ from other products or services, by proceeding the survey of similarity of trademarks or products can help you understand the popularity of the trademark, the degree of linkage to the trademark and brand image of consumer, understand their impression, recognition of the trademark and the degree of trademark effect on the buying behavior.